Strategic Communication, Portland OR
Read about Mikhail’s experience with strategic and responsible advertising, public relations, corporate communication, and communication management. Find out Mikhail’s design and delivery of integrated communications. Learn about Mikhail’s development of persuasive strategies using ethical approach and advanced media tools.
ETHICS and STRATEGIC COMMUNICATION. AUDIENCE: Media and Communications professionals. (Public Relations, Marketing, Journalism). Whether you consider yourself a media and communications professional, a journalist, a member of the marketing team, a public relations or public communications expert, one thing that must differentiate you from others and make you an invaluable communicator is your set of …
Title: National Humming Bee Campaign Tagline: Make Every Day a Humming Bee Day! Description: Humming Bee Campaign (NHBC) is a Mini Nonprofit Awareness Campaign to promote awareness of honey bees, beekeeping, provide links to research and educational information in support of honey bee and their role as a part of the larger ecosystem in North …
Evaluation, Assessment, and Planning. Tohoku, Japan 2011 Earthquake and Tsunami, Regional Crisis and Aftermath. Part One: Executive Summary Role of Emergency Manager in crisis: Any Crisis Communication or Emergency Manager must understand that it is impossible to prevent a disaster, but it is critically important to be prepared for it and to educate the public …
Campaign Title: Love Has No Labels Background of the Specific Problem The mission of Love Has No Labels Campaign: We believe we all have the ability to create a more inclusive world. Learn about the small actions you can take every day to make others feel loved and accepted. (1) Love Has No Labels (LHNL) …
For this semester-long assignment the task was to generate original social media, PR, and advertising campaign elements for a single real or fictional company, organization, event, or initiative. The choice was made to promote existing business for a real estate agent and his partnership. First the problem challenges and opportunities were defined for the campaign …
Customer Engagement Plan and Long Term Value Proposition Stage One Defining objectives and scope of aim. The three core business objectives that drive Ricoh’s brand communications are “awareness, sales, and advocacy,” paired with six tactical strategies (Attention, Evaluation, Recency, Proximity, Value Exchange and Community). In the articles Rethinking Marketing Strategy and Rethinking the Customer Decision …
Continue reading "Ricoh Level-C Customer-Brand Strategy Part 4"
Brand Identity: Brand Values. Per 2018 Sustainability Report, Ricoh’s value drivers are its technological strength, close customer connection, responsible environmental management, and human resources create value and further enhance the Ricoh brand in the eyes of its customer. Brand Personality. Ricoh Brand Communication Guidelines define its brand personality through three creative principles that are closely …
Continue reading "Ricoh Level-C Customer-Brand Strategy Part 3"
Describing Ricoh's Customer. Ricoh’s services and solutions drive change and improve business processes. The scope of customers consists of federal government agencies, insurance agencies, higher education institutions, legal and corporate accounts. Within the Federal government, Ricoh offers information digitization, data security, integration of mail services, document and content management and managed print services. With healthcare …
Continue reading "Ricoh Level-C Customer-Brand Strategy Part 2"
In order to stay competitive within the market, to become the most trusted global company, Ricoh is committed to providing excellence to improve the quality of living and to drive sustainability. Customer and Brand concept must be defined in order to develop a Customer-Brand Relationship Strategy. The three core business objectives that drive Ricoh’s brand …
Continue reading "Ricoh Level-C Customer-Brand Strategy Part 1"
RICOH AND ADIDAS CUSTOMER CENTRIC CULTURES, TIMELESS VIRTUE I would like to visualize my understanding of timeless virtue with the examples of RICOH’s organizational values and ethics. I find this set of company values crosses the boundaries of multiple cultures and promotes timeless organizational virtue ethics. Founding Principles. The Spirit of Three Loves by Kiyoshi …
Continue reading "Intercultural and Multicultural Communication Ethics. Part Two."