Strategic Communication, Portland OR
Read about Mikhail’s experience with strategic and responsible advertising, public relations, corporate communication, and communication management. Find out Mikhail’s design and delivery of integrated communications. Learn about Mikhail’s development of persuasive strategies using ethical approach and advanced media tools.
CULTURAL RELATIVISM, GLOBALIZATION, AND ORGANIZATIONAL ETHICS In the Elements of Moral Philosophy, James and Stuart Rachels discuss Cultural Relativism and how it questions the objectivity of moral truth. As Cultural Relativism is explained, we may understand that defining cultural customs as correct or incorrect may lead us to prejudice, as there are no ethical standards …
Continue reading "Intercultural and Multicultural Communication Ethics. Part One."
INFORM | IMPACT | INSPIRE PART 4: PRESENTATION DESIGN View presentation in Google Slides Overview: Becoming a foster parent for the kids in our own community is the right thing to do. Not many are aware that there is an extremely large amount of kids in our own state of Washington who are in need …
Continue reading "Awareness Campaign Part 4: Presentation Design"
For my final video project, I created a PSA (Public Service Announcement) to support the Animal Rights PNW Facebook page that promotes advocacy for all animals as sentient beings. As a part of my “Know Your Audience” theme for this course, I used persuasive language and video to support and tell the story that would appeal …
Publish Schedule Foster WA is an annual strategic campaign that culminates with a gala event at the end of the year to raise funding and build awareness for the foster system in WA state. Based on grassroots, this event can utilize local public government and educational cable channels to produce interviews, monthly magazine that concentrate …
Continue reading "Awareness Campaign Part 3: Timeline and Metrics"
"...technological features that enable users to serve as sources of information can influence persuasion not only by increasing users' agency, identity, and self-determination, but also by ensuring that the content is more relevant and involving.” -- (Sunder et al., 2012, p393) Analysis: For my analysis, I visited and interacted with the McDonald’s HappyMeal.com website. The …
INFORM | IMPACT | INSPIRE PART 2: MESSAGING AND CREATIVE CONCEPTS Washington foster system is overloaded. Many children are without families, there are not enough foster families to take care of the kids, state workers overloaded and existing foster parents are stretched thin to provide a good environment for kids. Budget is limited and not …
Continue reading "Awareness Campaign Part 2: Messaging and Creative Concepts"
For my video project, I chose to create a PSA (Public Service Announcement) to support the Animal Rights PNW Facebook page that promotes advocacy for all animals as sentient beings. As a part of my “Know Your Audience” theme for this course, I used persuasive language and video to support and tell the story that would …
Video tutorials - practice basic editing tools in Adobe Premiere. VIDEO 1: Transitions and Keyframes: Murrow Hall and campus video footage and images provided by WSU, audio soundtrack super theme royalty-free collection for video editing. VIDEO 2: Shooting and Sequencing Basics: Gathering establishing shot with at least 3-shots (WS MS CU) from 3 different angles …
INFORM | IMPACT | INSPIRE AWARENESS CAMPAIGN PART 1: CAMPAIGN PLANNING Defining the Problem: Not every family wants to have kids but every kid must have a family. Foster Washington is a campaign to raise awareness for kids without families. Becoming a foster parent for the kids in our own community is the right thing to …
Continue reading "Awareness Campaign Part 1: Campaign Planning"
When elaboration likelihood is high, the audience is more likely to engage in a central route processing. If elaboration likelihood is low, peripheral processing is more likely to occur. (Petty & Cacioppo, 1986a, 1986b; Petty & Wegener, 1998, 1999) Central Processing - As I walked into the supermarket, my first and foremost goal was to …
Continue reading "Elaboration Likelihood Model – Critical Application"