Intercultural and Multicultural Communication Ethics. Part One.

CULTURAL RELATIVISM, GLOBALIZATION, AND ORGANIZATIONAL ETHICS In the Elements of Moral Philosophy, James and Stuart Rachels discuss Cultural Relativism and how it questions the objectivity of moral truth. As Cultural Relativism is explained, we may understand that defining cultural customs as correct or incorrect may lead us to prejudice, as there are no ethical standards …

Video Story: Final

For my final video project, I created a PSA (Public Service Announcement) to support the Animal Rights PNW Facebook page that promotes advocacy for all animals as sentient beings. As a part of my “Know Your Audience” theme for this course, I used persuasive language and video to support and tell the story that would appeal …

Awareness Campaign Part 3: Timeline and Metrics

Publish Schedule Foster WA is an annual strategic campaign that culminates with a gala event at the end of the year to raise funding and build awareness for the foster system in WA state.  Based on grassroots, this event can utilize local public government and educational cable channels to produce interviews, monthly magazine that concentrate …

Advergame Analysis

"...technological features that enable users to serve as sources of information can influence persuasion not only by increasing users' agency, identity, and self-determination, but also by ensuring that the content is more relevant and involving.” -- (Sunder et al., 2012, p393) Analysis: For my analysis, I visited and interacted with the McDonald’s HappyMeal.com website. The …

Awareness Campaign Part 2: Messaging and Creative Concepts

INFORM  |  IMPACT  |  INSPIRE PART 2: MESSAGING AND CREATIVE CONCEPTS Washington foster system is overloaded. Many children are without families, there are not enough foster families to take care of the kids, state workers overloaded and existing foster parents are stretched thin to provide a good environment for kids. Budget is limited and not …

Video Tutorials

Video tutorials - practice basic editing tools in Adobe Premiere. VIDEO 1: Transitions and Keyframes: Murrow Hall and campus video footage and images provided by WSU, audio soundtrack super theme royalty-free collection for video editing. VIDEO 2: Shooting and Sequencing Basics: Gathering establishing shot with at least 3-shots (WS MS CU) from 3 different angles …

Elaboration Likelihood Model – Critical Application

When elaboration likelihood is high, the audience is more likely to engage in a central route processing.  If elaboration likelihood is low, peripheral processing is more likely to occur. (Petty & Cacioppo, 1986a, 1986b; Petty & Wegener, 1998, 1999) Central Processing - As I walked into the supermarket, my first and foremost goal was to …