For this semester-long assignment the task was to generate original social media, PR, and advertising campaign elements for a single real or fictional company, organization, event, or initiative. The choice was made to promote existing business for a real estate agent and his partnership. First the problem challenges and opportunities were defined for the campaign …
Category: Professional Digital Content Promotion
Application of writing, critical thinking, and persuasion skills to the promotion of PR and advertising in digital and social media outlets. Ethical application for advertising and PR.