Strategic Communication, Portland OR
For this semester-long assignment the task was to generate original social media, PR, and advertising campaign elements for a single real or fictional company, organization, event, or initiative. The choice was made to promote existing business for a real estate agent and his partnership. First the problem challenges and opportunities were defined for the campaign …
INFORM Â | Â IMPACT Â | Â INSPIRE PART 4: PRESENTATION DESIGN View presentation in Google Slides Overview: Becoming a foster parent for the kids in our own community is the right thing to do. Not many are aware that there is an extremely large amount of kids in our own state of Washington who are in need …
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Publish Schedule Foster WA is an annual strategic campaign that culminates with a gala event at the end of the year to raise funding and build awareness for the foster system in WA state. Â Based on grassroots, this event can utilize local public government and educational cable channels to produce interviews, monthly magazine that concentrate …
Continue reading "Awareness Campaign Part 3: Timeline and Metrics"
INFORM Â | Â IMPACT Â | Â INSPIRE PART 2: MESSAGING AND CREATIVE CONCEPTS Washington foster system is overloaded. Many children are without families, there are not enough foster families to take care of the kids, state workers overloaded and existing foster parents are stretched thin to provide a good environment for kids. Budget is limited and not …
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Know your audience. Why did I chose this topic? Perhaps, as a Strategic Communications major, I wanted to convey that the effective communicator is the one who clearly understands his/her target audience and is able to establish effective ways of communicating the message to that audience. Imagine a farmer, who's goal is to produce enough harvest …