Ricoh Level-C Customer-Brand Strategy Part 4

Customer Engagement Plan and Long Term Value Proposition Stage One Defining objectives and scope of aim. The three core business objectives that drive Ricoh’s brand communications are “awareness, sales, and advocacy,” paired with six tactical strategies (Attention, Evaluation, Recency, Proximity, Value Exchange and Community).  In the articles Rethinking Marketing Strategy and Rethinking the Customer Decision …

Ricoh Level-C Customer-Brand Strategy Part 3

Brand Identity: Brand Values. Per 2018 Sustainability Report, Ricoh’s value drivers are its technological strength, close customer connection, responsible environmental management, and human resources create value and further enhance the Ricoh brand in the eyes of its customer. Brand Personality. Ricoh Brand Communication Guidelines define its brand personality through three creative principles that are closely …

Ricoh Level-C Customer-Brand Strategy Part 2

Describing Ricoh's Customer. Ricoh’s services and solutions drive change and improve business processes. The scope of customers consists of federal government agencies, insurance agencies, higher education institutions, legal and corporate accounts. Within the Federal government, Ricoh offers information digitization, data security, integration of mail services, document and content management and managed print services. With healthcare …

Ricoh Level-C Customer-Brand Strategy Part 1

In order to stay competitive within the market, to become the most trusted global company, Ricoh is committed to providing excellence to improve the quality of living and to drive sustainability. Customer and Brand concept must be defined in order to develop a Customer-Brand Relationship Strategy. The three core business objectives that drive Ricoh’s brand …

Digital Literacies: Vancouver Arts LIVE!

Senior Seminar Reflection, talking about Vancouver Arts LIVE as a potential non-profit organization to promote arts in Clark County, Washington. This project if taken into reality can potentially create an alternative public broadcasting for local community via the internet. read more on PROs and CONs of the project.

Social Media & Ethics

As I was watching Clay Shirky: How social media can make history, I began thinking how new forms of media challenge traditional narrative forms. One to many is a traditional way of communication. Many to Many is the new pattern that is a result of a digital technology innovation. As we digitize our books, our …

Reading Response to: “Search is too important to leave to one company – even Google”

Search engines becoming very important in our lives, our news, our education, and even politics are dependent upon the searchability of the subject we search for.  As Dewey's, rigid structure of categories has its flaws because once the ingredients are mixed, you can't go back and undo what you already mixed in to the bowl.  …

Class work: Lab on delicious, bookmarks, tagging, comparing, and searching

I have chosen to add local multimedia production houses both public and private to my list of bookmarks on delicious.  When compared my tagging to others I found it interesting that mostly our tags matched one another.  For example: Portland Community Media website has tags that reflect geographical location, type of business and type of …

Reading Response to: “The Geography of Knowledge”

Chapter 3 reflection: Leave it up to religion, specifically Christianity, to become a problem... aside my personal views, this chapter has broadened my understanding on the issue of categorizing and information sorting methods. For me the decimal system of Melvil Dewey mean absolutely nothing, I understand a number is assigned, but how does it get …