Digital Content Promotion Final Report

For this semester-long assignment the task was to generate original social media, PR, and advertising campaign elements for a single real or fictional company, organization, event, or initiative. The choice was made to promote existing business for a real estate agent and his partnership. First the problem challenges and opportunities were defined for the campaign …

Video Story: Final

For my final video project, I created a PSA (Public Service Announcement) to support the Animal Rights PNW Facebook page that promotes advocacy for all animals as sentient beings. As a part of my “Know Your Audience” theme for this course, I used persuasive language and video to support and tell the story that would appeal …