For this assignment I chose to make a infographic for my activist Facebook page “Animal Rights PNW” that can also be used as a printed material (i.e. post card). The original image has open public rights, but I will have to investigate further if that infact is true. The author may have copied the original post card that was made before.
My audience is animal activist groups and enthusiasts for animal rights in the Pacific Northwest area. Today we hear many stories and view many gory videos from animal protection organizations, but they, for the most part, only inform of the horrific acts of violence against animals due to the lack of the animal rights.
The card meant to appeal to the empathy for animals and the call to action for the organization is to consider for animal rights, which in hopes would help promote legislature for animal rights. The image has a logo and a title of the activist page, with the picture of a beautiful orange kitten trying to get to the flower so she can play with it. Above the kitten I ask a question can she make it to the flower. In addition I will have 4 images that visually represent what humans do to the animals (i.e. declawing, ear-cropping, tail docking and spaying).
Each image will be overlaid over the original part of the kitten to represent the action. I am going to use both visual and verbal representation to generate a strong concept that shows how difficult it is to be a kitten in the human world.
The actual image of the kitten has been color corrected, to emphasize the body of the kitten and separate it from the background. I used non-destructive adjustment layers and duplication of certain elements to emphasize the effect of the elements.
Visual design principles utilized: Unity, Proximity, Continuation and Similarity.
UNITY: As you may notice, I use only the Animal Rights PNW colors to present the visual imagery, Green, Yellow, Turquoise are the colors of the state colors of Oregon and Washington, which relates to the local audience of the Pacific Northwest. The unity is also represented throughout the font, and smooth textures, to create a feel of the soft smooth kitten fur.
GESTALT THEORY: My image consists of simple shapes the top banner and the bottom image subdivide my graphic into two parts. The top part is obviously introductory image, I have the logo at the top left corner with the name and the “call to action” text (white) that transitions into the image of the kitten (notice that circles are also white). The cohesiveness of the shapes helps to keep the image together and allow audience concentrate on the main message.
PROXIMITY: The 4 circles placed strategically on the parts of the kitten’s body that each circle represents. They meant to surround the kitten and play the role of blocking the kitten’s mobility.
CONTINUATION and SIMILARITY: All of the circles (including the logo) create imaginary “big dipper” that starts at the left corner and moves around the kitten and points into the question that asks if the kitten can make it, thus forming a sense of invisible direction of the eye, the continuation of the movement. This placement makes the imagery complete and keeps the viewer’s eye on the picture, by looping your view over and over again. Although, if you may notice, the counterclockwise movement is much stronger then the clockwise movement from circle to circle.
HIERARCHY: As the image is developing, I will perhaps consider resizing the white circles, based on the importance of the element. Although it seems that all elements may be important, but declawing and ear cropping may be more cruel then spaying.
I am looking forward to working on this image and will continue to update this post as the new elements get developed.