"...technological features that enable users to serve as sources of information can influence persuasion not only by increasing users' agency, identity, and self-determination, but also by ensuring that the content is more relevant and involving.” -- (Sunder et al., 2012, p393) Analysis: For my analysis, I visited and interacted with the McDonald’s HappyMeal.com website. The …
Elaboration Likelihood Model – Critical Application
When elaboration likelihood is high, the audience is more likely to engage in a central route processing. If elaboration likelihood is low, peripheral processing is more likely to occur. (Petty & Cacioppo, 1986a, 1986b; Petty & Wegener, 1998, 1999) Central Processing - As I walked into the supermarket, my first and foremost goal was to …
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Yes Men Film Analysis
In the “Yes Men Fix The World” video Andy Bichlbaum and Mike Bonanno are the two activists who expose “the wrongdoings of miscellaneous, mostly corporate evildoers” (Bilchlbaum, 2017). Although this video piece is anything but the standard form of investigative journalism, it appeals to the audience through the satire and comedy. As the two guys …