Advergame Analysis

"...technological features that enable users to serve as sources of information can influence persuasion not only by increasing users' agency, identity, and self-determination, but also by ensuring that the content is more relevant and involving.” -- (Sunder et al., 2012, p393) Analysis: For my analysis I visited and interacted with the McDonald’s HappyMeal.com website. The …

Elaboration Likelihood Model – Critical Application

When elaboration likelihood is high, audience is more likely to engage in a central route processing.  If elaboration likelihood is low, peripheral processing is more likely to occur. (Petty & Cacioppo, 1986a, 1986b; Petty & Wegener, 1998, 1999) Central Processing - As I walked into the supermarket, my first and foremost goal was to obtain …