Digital Content Promotion Final Report Fall 2018 Semester

For this semester-long assignment the task was to generate original social media, PR, and advertising campaign elements for a single real or fictional company, organization, event, or initiative. The choice was made to promote existing business for a real estate agent and his partnership. First the problem challenges and opportunities were defined for the campaign …

Ricoh Level-C Customer-Brand Strategy Part 4

Customer Engagement Plan and Long Term Value Proposition Stage One Defining objectives and scope of aim. The three core business objectives that drive Ricoh’s brand communications are “awareness, sales and advocacy,” paired with six tactical strategies (Attention, Evaluation, Recency, Proximity, Value Exchange and Community).  In the articles Rethinking Marketing Strategy and Rethinking the Customer Decision …

Ricoh Level-C Customer-Brand Strategy Part 3

Brand Identity: Brand Values. Per 2018 Sustainability Report, Ricoh’s value drivers are its technological strength, close customer connection, responsible environmental management and human resources create value and further enhance the Ricoh brand in the eyes of its customer. Brand Personality. Ricoh Brand Communication Guidelines define its brand personality through three creative principles that are closely …

Ricoh Level-C Customer-Brand Strategy Part 2

Describing Ricoh's Customer. Ricoh’s services and solutions drive change and improve business processes. The scope of customers consists of federal government agencies, insurance agencies, higher education institutions, legal and corporate accounts. Within Federal government, Ricoh offers information digitization, data security, integration of mail services, document and content management and managed print services. With healthcare services …

Ricoh Level-C Customer-Brand Strategy Part 1

In order to stay competitive within the market, to become most trusted global company, Ricoh is committed to providing excellence to improve the quality of living and to drive sustainability. Customer and Brand concept must be defined in order to develop a Customer-Brand Relationship Strategy. The three core business objectives that drive Ricoh’s brand communication …

Intercultural and Multicultural Communication Ethics. Part Two.

RICOH AND ADIDAS CUSTOMER CENTRIC CULTURES, TIMELESS VIRTUE I would like to visualize my understanding of timeless virtue with the examples of RICOH’s organizational values and ethics. I find this set of company values crosses the boundaries of multiple cultures and promotes timeless organizational virtue ethics. Founding Principles. The Spirit of Three Loves by Kiyoshi …

Intercultural and Multicultural Communication Ethics. Part One.

CULTURAL RELATIVISM, GLOBALIZATION, AND ORGANIZATIONAL ETHICS In the Elements of Moral Philosophy, James and Stuart Rachels discuss Cultural Relativism and how it questions objectivity of moral truth. As Cultural Relativism is explained, we may understand that defining cultural customs as correct or incorrect may lead us to prejudice, as there are no ethical standards and …

Awareness Campaign Part 3: Timeline and Metrics

Publish Schedule Foster WA is an annual strategic campaign that culminates with a gala event at the end of the year to raise funding and build awareness for foster system in WA state.  Based on grassroots, this event can utilize local public government and educational cable channels to produce interviews, monthly magazine that concentrate on …