Are you Ethical Communicator?

ETHICS and STRATEGIC COMMUNICATION. AUDIENCE: Media and Communications professionals. (Public Relations, Marketing, Journalism). Whether you consider yourself a media and communications professional, a journalist, a member of the marketing team, a public relations or public communications expert, one thing that must differentiate you from others and make you an invaluable communicator is your set of …

Crisis Communication: Crisis Planning

Evaluation, Assessment, and Planning. Tohoku, Japan 2011 Earthquake and Tsunami, Regional Crisis and Aftermath. Part One: Executive Summary Role of Emergency Manager in crisis: Any Crisis Communication or Emergency Manager must understand that it is impossible to prevent a disaster, but it is critically important to be prepared for it and to educate the public …

Digital Content Promotion Final Report

For this semester-long assignment the task was to generate original social media, PR, and advertising campaign elements for a single real or fictional company, organization, event, or initiative. The choice was made to promote existing business for a real estate agent and his partnership. First the problem challenges and opportunities were defined for the campaign …

Ricoh Level-C Customer-Brand Strategy Part 4

Customer Engagement Plan and Long Term Value Proposition Stage One Defining objectives and scope of aim. The three core business objectives that drive Ricoh’s brand communications are “awareness, sales, and advocacy,” paired with six tactical strategies (Attention, Evaluation, Recency, Proximity, Value Exchange and Community).  In the articles Rethinking Marketing Strategy and Rethinking the Customer Decision …

Ricoh Level-C Customer-Brand Strategy Part 3

Brand Identity: Brand Values. Per 2018 Sustainability Report, Ricoh’s value drivers are its technological strength, close customer connection, responsible environmental management, and human resources create value and further enhance the Ricoh brand in the eyes of its customer. Brand Personality. Ricoh Brand Communication Guidelines define its brand personality through three creative principles that are closely …

Ricoh Level-C Customer-Brand Strategy Part 2

Describing Ricoh's Customer. Ricoh’s services and solutions drive change and improve business processes. The scope of customers consists of federal government agencies, insurance agencies, higher education institutions, legal and corporate accounts. Within the Federal government, Ricoh offers information digitization, data security, integration of mail services, document and content management and managed print services. With healthcare …

Ricoh Level-C Customer-Brand Strategy Part 1

In order to stay competitive within the market, to become the most trusted global company, Ricoh is committed to providing excellence to improve the quality of living and to drive sustainability. Customer and Brand concept must be defined in order to develop a Customer-Brand Relationship Strategy. The three core business objectives that drive Ricoh’s brand …

Intercultural and Multicultural Communication Ethics. Part Two.

RICOH AND ADIDAS CUSTOMER CENTRIC CULTURES, TIMELESS VIRTUE I would like to visualize my understanding of timeless virtue with the examples of RICOH’s organizational values and ethics. I find this set of company values crosses the boundaries of multiple cultures and promotes timeless organizational virtue ethics. Founding Principles. The Spirit of Three Loves by Kiyoshi …