Awareness Campaign Part 3: Timeline and Metrics

Publish Schedule Foster WA is an annual strategic campaign that culminates with a gala event at the end of the year to raise funding and build awareness for foster system in WA state.  Based on grassroots, this event can utilize local public government and educational cable channels to produce interviews, monthly magazine that concentrate on …

Advergame Analysis

"...technological features that enable users to serve as sources of information can influence persuasion not only by increasing users' agency, identity, and self-determination, but also by ensuring that the content is more relevant and involving.” -- (Sunder et al., 2012, p393) Analysis: For my analysis I visited and interacted with the McDonald’s HappyMeal.com website. The …

Awareness Campaign Part 2: Messaging and Creative Concepts

INFORM  |  IMPACT  |  INSPIRE PART 2: MESSAGING AND CREATIVE CONCEPTS Washington foster system is overloaded. Many children are without families, there are not enough foster families to take care of the kids, state workers overloaded and existing foster parents are stretched thin to provide good environment for kids. Budget is limited and not enough …

Video Tutorials

Video tutorials - practice basic editing tools in Adobe Premiere. VIDEO 1: Transitions and Keyframes: Murrow Hall and campus video footage and images provided by WSU, audio soundtrack super themes royalty free collection for video editing. VIDEO 2: Shooting and Sequencing Basics: Gathering establishing shot with at least 3-shots (WS MS CU) from 3 different …

Elaboration Likelihood Model – Critical Application

When elaboration likelihood is high, audience is more likely to engage in a central route processing.  If elaboration likelihood is low, peripheral processing is more likely to occur. (Petty & Cacioppo, 1986a, 1986b; Petty & Wegener, 1998, 1999) Central Processing - As I walked into the supermarket, my first and foremost goal was to obtain …

Audio Story: Final

For the Audio Story assignment I chose to create an ad for assumed campaign Animal Rights PNW – a real local activist Facebook page. To view the draft audio Visit the Audio Story: Draft page.

After reading the feedback to my ad, I recognized several issues:
Add pauses to my narrations. My editing was too tight and I had to separate the parts apart from each other to make the narration sound more natural. Some comments were to add a few more sound effects, animal noises, especially at the very beginning.

After getting valuable feedback from my peers Queton Williams, Steve Steinhour, Christine Tully and Prof. Chelsea Newman the consensus was

  • my voice sounded good (although I had a cold – depending on the cold, sometimes it affects the vocal cords with a positive, from a sound perspective qualities).
  • the music choice for the theme was effective, however the copyright for the end part of the ad was bugging me, I made a decision to replace it with the Cinema Themes audio (a copyright free collection of music for video/audio production and editing).
  • My rough cut was missing pauses at the strategic locations and sounded as if I was reading the script under one breath.  I added pauses by separating the sound bites with the ambient sound.
  • With adding smooth transition between the opening and closing themes and the narration pauses at the strategic points I hoped to achieve a more cohesive piece.
  • I chose to leave the animal sound effects out of the first part of the track for the purpose of not overwhelming the audience with the dramatic effects and rather concentrate on the text.  At the end, however, I do have a call of the bald eagle to highlight the celebration of animal freedom as the goal of the Animal Rights PNW campaign.

Opening theme – “Unnatural Situation” by Kevin MacLeod, royalty free music (2008). I chose to keep it due to its dramatic, intense, and dark tones that reflect the pain and suffering of the animals whom are mentioned in the naration.

Closing theme – “Cinema Track” a royalty free audio for video/audio production and editing.  Happy, uplifting, motivating to the call to action, to persuade the listeners to support the cause and become a part of the campaign.

Here is the final piece.  I hope this may become something I can use on my Facebook page Animal Rights PNW as a real piece of the campaign.