For this assignment, I chose to create a promotional piece that introduces Animal Rights PNW’s goals, and proposed solutions to prevent animal cruelty.
First I researched the issues. This was not a difficult task, the State of WA laws for animal cruelty are not as protective of the animals as one could imagine. After reading some more information on a couple of blogs, I came to the conclusion that the major cause to the lack of the rights for animals is the fact that they are not recognized as sentient beings.
Recently New Zealand government recognized all animals as sentient beings to provide harsher, stricter punishments for the cruelty to animals thus increasing protection to all animals.
I knew what to do…
I wrote a small script and read it to my iPhone. To provide clarity of the voice, I used my closet, which will keep my narration track as clean as possible. I laid down the track and made a couple of adjustments to make sure the levels were up to the standard (between -12 volume units and peak at no higher than 0 – (-3)). I cut the pauses out and removed the unneeded versions of the voice over. Then cut it again… and again… while adjusting the soundtrack to where it’s rhythm matched up with the rhythm of my voice.
Next, I found several tracks for my background music and I am planning to use at least a couple of animal sound effects in the final public announcement piece. I am looking to get more recordings and play around to see how I can enrich the ad and compliment the voice over without it becoming too distracting to listen. Perhaps come up with an intro and outro to make the piece sound complete. As a final piece, I would like to add another statement at the end to make it more obvious for my audience what to do next.
I am looking forward to working on the final bit but here is a rough cut of the main vocal with some example (not final) music track.
My voice is recovering from the cold… so, I may have to redo the narration.
As a soundtrack, I used “Unnatural Situation” by Kevin MacLeod, royalty free music (2008). This musical compilation is dramatic, intense, and reflects the tone of the narration, which meant to express pain and suffering of the animals who are not adequately protected under law from human cruelty.
At the end, of the audio ad, I wanted to switch the tone to positive. I laid a fragment of “Kings and Queens” by 30 Seconds to Mars. This song is amazingly motivating and if this or similar audio is used as a soundtrack to the part where the narration is calling to action, the assumption here is to persuade and motivate the listeners to support the cause. As a Fair Use Guidelines suggest, I am using this fragment for educational non-commercial, limited and “transformative” purpose.