Digital Content Promotion Final Report Fall 2018 Semester

For this semester-long assignment the task was to generate original social media, PR, and advertising campaign elements for a single real or fictional company, organization, event, or initiative. The choice was made to promote existing business for a real estate agent and his partnership.

First the problem challenges and opportunities were defined for the campaign and its audience. Followed by setting of goals and objectives to raise awareness and brand-audience communication in order to increase business.

Audience Personas were developed. SWOT analysis conducted for the agent to define the areas of strengths and weaknesses, along with customer decision process table, core messaging, 5 W’s and digital assets were developed.

Digital campaign strategy was defined, offering introduction, executive summary and Community of Interest analysis and overall campaign goals.

Further campaign metrics were created and displayed to provide analysis on what worked and what didn’t. This report concluded with campaign reflection and insights.

View presentation:

https://spark.adobe.com/page-embed.jsLewallen Home Properties

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.